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Seo news / BIA Financial Network Acquires The Kelsey Group; Forms BIA Advisory Services, LLC to Focus on New Media and Trends in Local Advertising : Combined Resources Will Offer Comprehensive View of Local Ad Markets and Perspectives on the Transition from Traditional to New Media Platforms
BIA Financial Network Acquires The Kelsey Group; Forms BIA Advisory Services, LLC to Focus on New Media and Trends in Local Advertising : Combined Resources Will Offer Comprehensive View of Local Ad Markets and Perspectives on the Transition from Traditional to New Media Platforms
BIA Financial Network (BIAfn – http://www.bia.com), a leading financial and strategic advisory firm serving the media and communications industries, has acquired The Kelsey Group (http://www.kelseygroup.com), the Princeton-based provider of research, data and analysis on print and electronic Yellow Pages, local search, small-business marketing and local media. The combined resources of the two companies will offer a comprehensive view of local advertising markets as it impacts traditional media, new media, entertainment, technology and telecom. The acquisition will also further expand BIAfn’s offerings and capabilities to its clients through The Kelsey Group’s industry conferences on the impact of new media and the firm’s global reach. (PRWeb Oct 6, 2008)
Read the full story at http://www.prweb.com/releases/kelsey_group/the_kelsey/prweb1432164.htm
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