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25
Jun

Money or traffic - SEO tips and better google page rank

When you start a new Internet project should take into account what is the main objective, in Spain there are many networks blogs living in self growth founding more and more blogs various topics, you can also find many cases of bloggers who have managed to draw significant benefits from their blogs.

That must come first, money or traffic

But there are factors that determine how quickly we can generate money with a blog or website, you can find some blogs that together with its first post has a number of banners and advertising of all kinds, this type of conduct that is what it reveals to these bloggers advertising is more important than content and that their main objective is to generate money quickly.

I wonder whether it is possible to generate money on a blog without receiving traffic (if someone has made his comment would be an excellent topic of discussion).

If you plan to start a blog or a network of blogs is the first thing is that you must focus on creating quality content, content that can serve as a useful reference for other bloggers, we all love to read or post items of good quality, content that adds value to the reader taking into account what are the needs of users.

If you have time and you really want to get into the business of blogs these are some of the tips that I recommend to generate some traffic:

* Visit Forums: whether visits forums on the subject will find you type questions that make users and who have no clear answers, answering those questions in your blog and make reference in the forums you can generate significant traffic.
* Comment on other blogs: blogs that are your same theme, seeking items that are related to what you’ve written, write reviews and beam quality Referring to post considerations.
* Send to portals like Digg, Del Icio Us, Technorati, Blogalaxia, Reddit or thematic areas such as games.
* Tool Statistics: on the market are many free such as Google Analytics, these tools let you know that after receiving traffic, lets you know that keywords are the most popular on your site and you can define that you write post to please those users.
* Content Quality: this is the magic formula any blog on the Internet, without content there is no traffic, if the contents are not quality nobody will want to link in the content quality must be unique and in large quantities.

Successful Internet is not achieved in overnight, there are many factors that influence for you blog or Web traffic starts to have such as:

* Age domain
* Quality Content
* Internal structure of your blog
* Contextual you choose to write
* Inbound Links

If you really want to make money as a blogger must work very hard to achieve, in Spain there are many good bloggers who can learn, people who have dedicated themselves to creating quality content for some years and now plays them collect their fruits as is the case of Enrique Dans, recalls that until we receive a good traffic (depending your topic) advertising should not have too much relevance.

25
Jun

Top things you should check on your site - SEO tips

You do not have to be an expert to know that the content and links are the most important ways to get good positions in search engines.

Here are some points you should check on your site:

Keywords in content: if your content does not have the words you want to position your site then you can not compete, this is not repeated several times the keyword (that is spam), is as natural as possible and uses phrases where considerable opportunities without saturating the reader.

There is no exact number to use for the keyword density, but have content semantically related to large scales can help greatly in positioning.

Page 404 of error: error page is an excellent source of information, the right thing is to have a custom error page that a good image when you can not find the right page, some of the best cases can be found here.

Some pages as Google does not have a good error page, and others like Youtube Is nisiquiera have any explanation?

Problems with the bots: it is imperative to monitor the bots to know when they have indexed, updated or accessed the page, and especially to know what kind of mistakes can have when trying to access our site. The frequency with which they are visiting the site is a factor that the expert recommends Hamlet Batista to assess time to analyze the importance of incoming links.

Hamlet Batista is the creator of Ranksense, software that aims to help the Seosan and individuals with the automation of specific tasks and processes.

Robots.txt: with the robots.txt can deny access to the robots so that they can not access certain folders, if they have sufficient knowledge can be used to avoid duplicate content.

Sitemap.xml: sitemap.xml (both of Google as Yahoo) to serve the search engine can reach all the URLs on your site, you can assign the file data as the refresh rate, update and relevance of the page.

HTML Navigation: navigation menus must be in HTML or text form, not with images, this is one of the most common mistakes of Maquet / designers.

The eyes of the browser: it is extremely important to know how the finder can view your page, you can see a text version of the Google cache or using tools like this or this.

Alternative text over the images: this is very important both for users and for search engines, search engines can not understand the images so the only reference that we can give is to attribute atl = “”.

Flash Web design: please use the flash must be moderated, pages made entirely in flash are extremely difficult (almost impossible) to position, especially in highly competitive markets.

Titles and Goals: titles are unique are IMPRESINDIBLES (see how you can create a good title), the title is the most important attribute of your site, that combined with a meta description designed to generate clicks (attracting visitors) can be a point Key to the success of your site.

Frames: you can define your Web site as one not meant to position themselves, if a company at this stage gives you a design framed simply di NO.

Code: validation of the w3c is not essential, but a good design and coding that allows the search engines can access your Web without major difficulties.

Google provides tools that can enable most of these checks as is the Google Webmaster Central and Google Analytics, you can also make use of the browser to check the titles, goals and pages that can be seen as duplicate content.

I recommend you read the basic guide for positioning elaborate a little more on the subject. Does that make any comment?

25
Jun

Link building tips - top SEO questions

For some the acquisition of links is a technique that can be automated as a whole, however the linkbuilding must be done in a strategic and careful, that’s why I recommend that you check the following points:

Directories: although many feel that they have no value or weight one has to be clear that a link from a directory does no harm, especially if they are selected thematic directories related to your site.

“Where are performed in high directories is recommendable to have a variety of anchor text”

Quantity vs.. Quality: a continuing dilemma of life, fortunately in the positioning is the quality of the links, a thousand links from blogs or websites is not authoritative little compared to the weight that can pass a single link from a site like CNN, The Country or any important means of the Internet.

“To achieve quality links you focus on the market for your site, getting links from websites of your competitors or sites that talk about the same topic”

Links of payment: payment links are a technique that can be considered lawful as long as they are used to getting quality traffic via Web pointing to the link and not with the main objective of improving the positions.

“The links with more CTR louder than those who do not receive clicks”

Outgoing and incoming links: incoming links are a key to success, while more quality links receive more chances to improve your positions, but you must be cautious when linking to other sites, you can interact with Web sites or blogs not necessarily want to have a relationship, portals that might be making illegal practices or complying with the rules of Google.

“By failing to provide links you become an impasse, that is a website that receives but does not, this case is not given at least not in a natural way”

Reciprocal links: this practice still continues to operate especially when the exchange takes place between related websites on the same theme.

“Anny Smarty has an excellent article on the subject that you can see here.”

Social networks: social networks with more value as Digg or meneame are an important source for improving positions in search engines, if you receive a lot of traffic from these sites can improve your positions (test with two articles of Seotalk, the ascent is so temporary no more than two weeks.).

“The trick is in the CTR-Jim Boykin-”

The hidden treasure: like all the treasures is somewhat difficult to find, that same applies to links from domains. Gov or. Edu, these links have much weight to the point marking the difference between the number 20 position and the position 1.

“For example boys swarm of using domains. Edu in Spain to compete in sectors such as mortgages”

In conclusion, in order to achieve lasting quality links over time is needed for quality content, free tools, or any other factor that adds value to users, every day becomes more difficult to get links by what is now the perfect time to start a new campaign links.

I recommend you read a world without Google where you can see a very natural act in the event that Google did not exist which can help you be more natural face-to-seekers.

Your opinions are important to completing this article…

25
Jun

Top 35 tips for better google page rank - SEO tips

The importance of updated content is something we should all take into account when trying to get traffic through search engines, however there are many other techniques that may allow us to acquire useful information with a view to positioning.

1. The evidence should be invisible in the face seekers provided they are conducting experiments.
2. Follow the number of pages that Google has indexed over a period of time: www.google.es/search?q=site:tudominio.com&as_qdr=d7.
3. The networks are dying domains (example: 30 domains pointing to a particular site), having many domains containing garbage pointed to a domain works as long as your competitors are not taking actions positioning, in which case you overcome.
4. Locals Google: if you’re a company be in Google Local is imperative, dale monitoring, adds pictures, videos, reviews, recalls that the results of local search a map with business takes precedence.
5. Make changes gradually, this will let you know which change affection in a negative or positive your site.
6. When you write articles that are redistributed the best recommendation is that you publish the article first and wait to be indexed before sending it anywhere.
7. Write your titles in the form of questions (in the form you are looking for the user).
8. Call the Css and Javascript from a file externally.
9. Use Google Alerts to get altertas on your site, and other competitors, a great way to use it is agreed link: www.tudominio.com to know when someone puts a link.
10. Vs. Folders. Subdomain, always used folders unless they really need, remember that you lose weight because of links to the subdomains are considered separate entities.
11. Choose only one category for each post, which adapts better define and select only that.
12. Describe your content in the URL’s.
13. Remove items in your URL’s.
14. Keep your URL as short as possible.
15. Always use your URL’s in lowercase.
16. Canonization your domain.
17. If you plan to write an article very similar to another the best recommendation is to update the version that already have published (only the content).
18. It creates a structure on your site with important sections, giving weight to them, this thinking in sitelinks of Google results.
19. Optimize your titles for search engines but without forgetting that you are the number one result in a ratio of your visits depends on how you communicate the message to the user.
20. Starts for optimizing residual terms taking into account what is the ultimate goal.
21. Socialization, responds remarks, comments on other blogs sector.
22. It creates controversy, be different, have different views or even refute the other approach can mean some links in certain sectors.
23. It registers the domain in the country for that type.
24. Get links domains of your country destination.
25. Create a sitemap and send it to Google.
26. Use Google Analytics or system for analyzing traffic.
27. It relates your items, you can use this Wordpress plugin.
28. Tags Cloud: an excellent tool, only adds tags necessary, specific words that define the product.
29. Distribute your content through RSS.
30. Full text in your RSS, this will allow you to get more inbound links from RSS aggregation services.
31. Use bold in the words or phrases really important taking into account the browser and the user.
32. The diversity of the text of the incoming or internal links are very important at the time to optimize for various keywords.
33. Submit your page to Google Webmaster Central and verifies the results of analysis of the same.
34. Describe your images with the use of alternative text “atl”.
35. A liaison never hurts, get as many links as possible, but in enfocate links sites related to yours.

I hope these tips you can help to improve some of the basic points that might be ignoring for the benefit of your site.

25
Jun

Black hat SEO - bad strategy - your site is google banned

pagina_baneada_por_google.jpg

These are some of the so-called black hat seo:

Text hidden, is used by placing text of the same background color and although it is difficult for people to realize, for the search engines it is not, and is one of the methods by which it can be penalized a webpage.

Buy links, but especially the purchase of many links with the same anchor text at the same time. It would be very suspicious to google the emergence of many links to the same site with the same anchor. If anyone has are encouraged to do so, at least to think of how a little smarter and do so changed the anchor text of links. I really do not know how you can google know if you bought a link, of course unless it is to buy what denounce it, this is one of the doubts I have always had… Do you think that?

Cloaking, we will try to show different content to search engines that when they are shown to users.

Content doubled, search engines index only want original content. Many people today is devoted to copy paste, and dedicating a little more time we can say the same thing, but with different words and google did not try as duplicate content. In another way, what serves publish many things to copy paste? Your welcome, because google not take them into account, and will not appear on the initial results of the searches, which is what really concerns us all.

Exchanging links in 2005 that can operate the theme of exchanging links, but today I think is to no longer have value. Those who really count are those I call triangular links, but it is necessary to have at least two websites because I link to a website from A to B for example, and the B me links to website C .

Abuse of keywords, without a doubt, use the keywords in a text represents an added value, but as long as it is done with common sense.

Link Farms, is seeking to sites whose sole purpose is to inflate the popularity of a site by exchanging links, and more people are detected by google. And the only thing that is achieved is lower ranking.

25
Jun

One good strategy for better site traffic

A good strategy links, greatly benefiting the positioning of a website, this area belongs to marketing on the Internet. The more links we have towards our website, we will be more popular for search engines, thus, search engines will have easier to find.

Example: when we comment on a blog, at first we get many visits from that site, but after a few days or a week, depending on the speed with which they write, we will go from place to fall and we have less chance of visits, Accordingly, the strategy links, it is a constant work. The link itself does not go away, unless it is removed by the owner of the site, which usually happens on rare occasions, but not their value seo. We can not sleep on our laurels if we get a constant number of visits.

The same goes sending mass e-mails promoting our site, which takes place on many visits are obtained, but what about the day that is not?. The traffic is obtained through links does not go away as fast as other forms of marketing on the Internet. And how search sites that speak of our same theme? I usually use the tool linkpopularity, used to see the popularity of links for example, typing the URL of our competition, we can see where they have left a link in the three major search engines are Google, Yahoo and MSN and do what has come same. It is also this other seo Link diagnostic tool that shows all sites where they have left a link.

The links, which are inserted into a page of a lot of traffic, can be very beneficial for us because we get more chances of getting more visits. For more links pointing toward our website, more visitors are encouraged to visit us, but I repeat, especially on record, is pointless given a atracón one day and others do nothing.

25
Jun

Search engine optimisation - SEO basic rules

The Search engine optimization or web positioning is the result of retrieving information in the database of the major Internet search engines by using search algorithms in the software.

The task of adjusting the information pages which aim to appear on top of the results is known as SEO, acronym for Search Engine Optimization, optimization for search engines. It consists of applying a variety of techniques aimed at ensuring that Internet search engines placed in a certain web page position and level high (top) within its search results page for certain key words and phrases search. It is also understood as web development techniques aimed at improving the position of a particular website pages on their hit list of search engines in English and SERPs are identified as part of the jargon webmasters Spanish speakers.

The use of SEO is intense on sites that offer goods or services with a lot of competition, seeking the position on certain pages of their competitors on the hit list (SERPs).

Strictly speaking, are positioned URLs of pages. The sites achieved good positioning as a consequence.

The SEO techniques can be excessive and affect the natural results of major search engines so if you violate the terms and conditions of use thereof may be considered, in some cases as a form of SPAM, spamdexing.

The work is broad, since it involves positioning the programming code, the design and content. We are also talking about SEO to define persons performing such work.

Activities to improve search engine positioning

* Ensure that other websites related thematic link to your site:

It is interesting to conduct a search for those terms should consider bringing traffic to your site and consider which of them have a supplementary contents. If for example you want posicionarte by the term “barbershop madrid” may be interesting to try to get links hairdressers from other cities. The theme will be similar and not run the risk of cannibalization.

* Register in important directories like Dmoz, Yahoo!.

The directories have lost much interest in the search engines but remain a good starting point for an initial links or tracking your web browsers. Both require a human filter for inclusion which ensures the quality of the Web added, but also slows down and impedes its inclusion.

* Sign and participate in forums, preferably in thematic forums related to the activity of its website. The frequent participation must be accompanied by real and valuable contribution to be taken into account as a skilled user, detailed visits to achieve success and enhance the positioning is the link to your website submitted his signature.
* Right now there are hundreds of social networks, for example Hi5, Facebook, Orkut, among hundreds of communities in which they can participate and get views of our new “friends”.
* Create content with texts containing phrases with web users who seek services and / or products from this site. To make the investigation of the phrases is important to use the database search engines such as Overture.
* To make our website as accessible as possible: limit contained in flash frames, javascript …

The frames, or javascript, flash pages do not allow scanning / tracking information by the robot in different sections or pages. They are a space plane by which we can not navigate.

* Create unique titles and descriptions of relevant content of each page

Each page is a card for filing the form. The Title and Description are starting points for the identification of relevant terms along the web browsers.

* Link internally pages of our site in an orderly manner and clear

A sitemap (both of google as one present at the site) will allow us to give way to search through the various sections of the site of an orderly fashion, improving their visibility.

* Update the site with original content quality
* Exchange content

Or submit your site to free online directory !
17
Jun

Write Chenille letter - The Inside of Chenille letter

Introduction

The Chenille letter is one of the finest earned letter in the United States that is issued on the brilliance and distinction in school activities. The Chenille letter is the proof that the title-holder was the most qualified and suitable team member and is being awarded because of meeting the required standards. This letter is indeed a great reward made by Chenille. The outstanding performer will wear the badge with school name written on his jacket.

How Chenille letter looks?

When a letter is earned, a beautiful pin is attached with the earned letter having some typical shape like football or soccer ball, some kind of horn, some note or any shape embossed on it. By using thousands of colors, fonts and other styles, anyone can make a unique but elegant letter.

How to earn a Chenille letter?

Normally a student receives only one letter and keeps on adding pins on it which he earned. But this is not necessary. A student can earn multiple letters according to his achievements.

There are different types of letters; each one having different way to earn. These letters are as follows:

1. Athletic Letter

2. Activities Letter

3. Academic Letter

4. Junior Varsity Letter

Athletic Letter

Earning athletic letter criteria varies according to the schools or institutes which are organizing the sports. Like some needs minimum level of performance while some demands to go through the tackles provided, while some are only seeking for such team member who is most regular.

Activities Letter

Activities letters are issued for marvelous performance in some artistic activity like drama or music. It is mostly issued on performance in special events so not much distinguishable from the athletic letter.

Academic Letter

Academic letter is awarded to only those students who have scored highest percentage like above 80% or 3.8 or higher G.P.A. As the word academic implies, this letter is earned only by showing outstanding performance in study related stuff.

Junior Varsity Letter

Some of the institutes or schools awarded the student with junior varsity letter which is same in design but comparatively smaller than a varsity or chenille letter.

General Requirements for Chenille letter

The general requirements for a chenille letter are identical for almost all schools and colleges in the United States. For every kind of game, they have specified criteria like how many games a player has to win of a specified sport.

06
Jun

Secrets to Build Your Own Powerful Computer

There are many outstanding advantages of building your own Dream Computer. Possibly, the significant thing is that you can also modify your computer to fit in your perfect requirements, instead of buying a pre-assembled personal computer; you can make some changes to the existing computer itself. Knowing how your dream computer will gradually help you if you need to make repairs or insert any new components to your personal computer. Building your dream computer graciously helps you to make a decision on what kinds of necessary items are to be used in computer.

Putting together your dream computer by using cheap computer parts has always been liked. It is also very reasonable. In addition, the process will make you familiar with your arrangement, and you will come to know about assembling your computer in every way.

You need to keep in mind that the available parts are of different creation and designs, but the basic values of accumulating your dream computer are the same.

Necessary Steps to Build Your Dream Computer

1) Design Your Dream Computer

First, decide what definite needs you have for the dream computer and make a list of all necessary items. Study your software and hardware needs to give yourself the firm requirements. Make a choice about how are you going to use recondition or used machinery or buy a new one. Check all the used parts. Many of the parts are five years old and are not worth using, as they might be mismatched with new components parts.

2) Locating the Workspace

Get the neat, bright and dust free workspace for your computer. Stay away from the work area that has carpet as it can lead troubles with static electricity. Gather the basic tools needed such as screwdriver, pliers and many more things. At the least, you should use an anti static wristband when building your own computer. It would be good if anti-static mat were placed on the ground of the work area.

3) Get Started with Right Configuring

Set Up your motherboard using product manual setting. Set up the CPU, memory, heat sink or cooler. When you start configuring the computer follow the manufacturers recommendation for setting and installation.

4) Fixing the Drives

Arrange the hard drive, floppy drive, CD-ROM drive or DVD drive by using manufactures terms. Make sure the location for “master” and “slave” is perfect. Mount all the drives to the in front of the cover. Make sure power is hooked properly to all the drives; join drive cables to all the devices.

Safety Precautions for You Computer

1) Ensure that all the parts that you purchase are well matched with the system.

2) Keep all the parts in your anti-static bag, to lessen the damage cause by static electricity, unless you are prepared to assemble them in the structure.

3) Make sure that you are fixing up all the appropriate parts at the proper place. Don’t use any force to place them, as your parts can get damaged. Confirm that the process you are carrying out is correct and suitable.

16
Apr

Check google Penalty - reasons and advice

Google Penalty

In this article, we provide free SEO advice to assist in recovering from a Google penalty and explore the most common causes, providing a useful penalty checklist.What to do ? What is reason ?

First, you need to be sure you actually have a penalty. Using the site:www.domain.com search is one way to find out that your site is nowhere; another way is to search for some unique text from your home page. Neither search is useful for new sites, which may simply be waiting to be listed. In most cases, it’s the site statistics or a drop in trade that brings the bad news.

If your site has been penalised, you need to start by being very honest with your self, and undoing anything you did that may breech Search Engine Guidelines.

Check out the Guidelines carefully:

Google Webmaster Help Center

Yahoo! Search Content Quality Guidelines

Live Search Site Owner Help

Ask: About: Webmasters

For now, I’d clean the site up completely; remove the resources pages, check anything that could be against search engine guidelines. READ the search engine guidelines.

To check for Google penalties with any degree of certainty can be difficult. For example, if your website experiences a sudden reduction in ranking for its main keyword terms it can be caused solely by a Google algorithm change or search results (SERP) update.

With any algorithm change or Google SERP update, there are always winners and losers, and when a sudden drop in rankings is experienced Google penalties are often incorrectly blamed.

Google often applies backlink devaluation to links from various sources that it considers spammers are exploiting to artificially raise the ranking of their sites. In addition, minor Google algorithm changes are continually being made in an effort to combat link spam.

When link devaluation occurs, as it has with reciprocal links from low quality web directories and link farms, reductions in Google ranking may occur affecting the recipient site of the links. The severity of ranking reductions are usually synonymous with the website’s reliance on that particular type of linking.

There’s no doubt that blog links and low quality web directory links have also been devalued and that this has lead to reduced website rankings for sites which got a significant number of backlinks or site wide links from blogs or directories. In addition, backlinks from unrelated theme sites are also experiencing Google devaluation - so if your site heavily relies on these links, then it too may experience a sudden drop in Google rankings.

If you suspect a Google penalty, it first makes sense to check whether any Google algorithm changes have been made which could be the cause of the problem. SEO Forum posts reflecting algorithm changes usually appear on the SEO Chat Forum soon after the effects of any update are felt.

That said, if your web site suffers sudden and dramatic fall in ranking and no Google algorithm changes have been made, then a Google penalty may be the cause, especially if you have been embarking on activities which might have contravened Google’s Webmaster Guidelines. The most severe Google penalties lead to total website de-indexing and where the SEO misdemeanour is serious a site ban may be imposed by Google, accompanied by a Page Rank reduction to 0 and a greyed out Google Toolbar Page Rank indication.

Whatever the cause, recovering from a Google penalty is a challenge and our SEO checklist will help identify likely causes and reasons for a sudden reduction in Google ranking or an major drop in SERPS position for your main keywords.

What is reason to get panelty ?

Linking to banned sites
Run a test on all outbound links from your site to see if you are linking to any sites which have themselves been Google banned. These will be sites which are Google de-listed and show Page Rank 0 with a greyed out Toolbar Page Rank indicator.

* Linking to bad neighbourhoods
Check you are not linking to any bad neighbourhoods (neighborhoods - US spelling), link farms or doorway pages. Bad neighbourhoods include spam sites and doorway pages, whilst link farms are just pages of links to other sites, with no original or useful content.

If in doubt, we recommend quality checking all of your outbound links to external sites using the Bad Neighborhood detection tool. Whilst this SEO tool isn’t perfect, it may spot “problem sites”. Another good tip is to do a Google search for the HTML homepage title of sites that you link to. If the sites don’t come up in the top 20 of the Google SERPS, then they are almost certainly low trust domains and linking to them should be avoided.

* Automated query penalty
Google penalties can sometimes be caused by using automated query tools which make use of Google’s API, particularly when such queries are made from the same IP address that hosts your website. These tools break Google’s terms of service (as laid out in their Webmaster Guidelines). Google allows certain automated queries into its database using its analytic tools and when accessing through a registered Google API account. Unauthorised types of automated query can cause problems, particularly when used excessively.

* Over optimization penalties
These can be triggered by poor SEO techniques such as aggressive link building using the same keywords in link anchor text. When managing link building campaigns, always vary the link text used and incorporate a variety of different keyword terms. Use a backlink anchor text analyser tool to check backlinks for sufficient keyword spread. Optimising for high paying keywords like “Viagra” can further elevate risk, so mix in some long tail keywords into the equation. For brand new domains, add no more than 5 new one way backlinks a week and use deep linking to website internal pages, rather than just homepage link building.

* Website cross linking & link schemes
If you run more than one website and the Google penalty hits all sites at the same time, check the interlinking (cross linking) between those sites. Extensive interlinking of websites, particularly if they are on the same C Class IP address (same ISP) can be viewed as “link schemes” by Google, breaking their terms of service. The risks are even higher where site A site wide links to site B and site B site wide links back to site A. If you must use site wide links, make sure they are not reciprocal links. Link schemes built around links in the footer of each webpage are particularly risky. The reality is that site wide links do little to increase site visibility in the Google SERPS, nor do they improve Page Rank more than a single link, as Google only counts one link from a site to another. KSL Consulting also believe that Yahoo! now applies a similar policy. There is some evidence that the extensive use of site wide links can lower website Google trust value, which can subsequently reduce ranking.

* Hidden text or links
Remove any hidden text in your content and remove any hidden keywords. Such content may be hidden from view using CSS or alternatively, text may have been coded to be the same colour as the page background, rendering it invisible. These risky SEO techniques often lead to a Google penalty or web site ban and should be removed immediately. The same applies to hidden links, which Matt Cutts has openly stated break their webmaster guidelines.

* Keyword stuffing (spamming)
Remove excessive keyword stuffing in your website content (unnatural repetitions of the same phrase in body text). Always use natural, well written web copywriting techniques.

* Automated page redirects
The use of automated browser re-directs in any of your pages. Meta Refresh and JavaScript automated re-directs often result in Google penalties as the pages using them are perceived to be doorway pages. This technique is especially dangerous if the refresh time is less than 5 seconds. To avoid Google penalties, use a 301 re-direct or Mod Rewrite technique instead of these methods. This involves setting up a .htaccess file on your web server.

* Link buying or selling
Check for any paid links (I.E. buying text links from known link suppliers / companies). There is some evidence that buying links can hurt rankings and this was implied by comments from Matt Cutts (a Google engineer) on his Google SEO blog. Matt states that Google will also devalue links from companies selling text links, such that they offer zero value to the recipient in terms for improving website rankings or Page Rank. More recently, Google applied a Page Rank penalty to known link sellers and many low quality directories.

* Reciprocal link building campaigns
Excessive reciprocal linking may trigger a Google penalty or cause a SERPS filter to be applied when the same or very similar link anchor text is used over and over again and large numbers of reciprocal links are added in a relatively short time.

The dangers are made worse by adding reciprocal links to low quality sites or websites which have an unrelated theme. This can lead to a backlink over optimisation penalty (known as a BLOOP to SEO experts!). a Google Backlink Over Optimisation Penalty causes a sudden drops in SERPS ranking (often severe). To avoid this problem, reciprocal link exchange should only be used as part of a more sustainable SEO strategy which also builds quality one way links to original website content.

Adding reciprocal links to unrelated sites is a risky SEO strategy, as is reciprocal link exchange with low quality websites. To help identify quality link exchange partners we use a simple but effective test - regardless of indicated Page Rank, if you can’t find a website’s homepage in the top 20 of the Google search results (SERPS) when you search for the first 4 words of a site’s full HTML title (shown at the top of the Internet Explorer window) then undertaking reciprocal link exchange with that site may offer few advantages. Don’t forget to check that prospective reciprocal link partners have a similar theme as your homepage too.

* Check Google Webmaster Guidelines
Read the Google Webmaster Guidelines and check website compliance in all respects. Since early 2007, Google may alert webmasters via the Google Webmaster Console who they feel might have unknowingly broken their guidelines to advise them that their site has been removed from Google for a set period of time due to breaking one or more of Google’s Webmaster Guidelines.

However, blatant spam or significant breaches of Google’s rules will often result in a site being banned, with no Webmaster Console notification. Where notification of a violation of Google’s guidelines is received, it usually encourages the webmaster to correct the problem/s and then issue a re-inclusion request to re-include their site. From my experience, after this is done the website will usually regain its original ranking, having lost no trust.

* Google Webmaster Tools
According to Matt Cutts’s Blog, Google is improving webmaster communication with respect to banned sites and penalties. Google is now informing some (but not all) webmasters the cause of a website ban or penalty, via their excellent new Webmaster Console. In addition, a Google re-inclusion request can be made from the same interface. For this reason, if you’ve been hit by a web site ban or penalty, it is worthwhile signing up for Google Webmaster Tools and uploading an XML Sitemap onto your site and then to check site status in the Google Webmaster Console. This is an easy 15 minute job and may help to identify the cause and fix for the problem!

Getting ‘unpenalized’ is your best and only hope, but there’s no compromises - if it’s not squeeky clean, nothing will ever get better.

How do I request reinclusion of my site?

Google says: “If your site has violated our webmaster guidelines, and you’ve made changes to it so that it meets our guidelines, you can request reinclusion and we’ll evaluate your site.

In addition, if you recently purchased a domain that you think may have violated our guidelines before you owned it, you can use the reinclusion request form to let us know that you recently acquired the site and that it now adheres to the guidelines.

To request reinclusion, log in to Google webmaster tools, click Tools, then choose the Request reinclusion link and follow the steps outlined there.”

Useful pages include Pages Yahoo! Does Not Want Included in its search submit index and MSN’s What to do when your site moves

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