Microsoft relies on charity to promote the use of Internet Explorer 8
One of the greatest advertisements of the day is to love when a company is losing market share and need to regain the trust of your customers with eye-catching campaigns.
Is the case for Microsoft that in recent years has seen its browser Internet Explorer ceased to be preferred by users to become little more than a sentence.
So, the company has decided to step in and announce through a publicity strategy named ‘ Browser for the better ‘ that will make a donation of 8 to 8 meals per American Free download browser through its official website and through the organization Feeding America .
The campaign focuses on the new version of the browser, Internet Explorer 8 , so the number of donations is not random but is also part of the strategy developed by Microsoft.
Regardless of whether such conduct is lawful or not, it is noteworthy that Microsoft has to resort to strategies such users to retrieve, and taking into account that still leading the market, despite the competition every day you step on over heels.
Anyway, there’s always good charity for the needy, even for advertising purposes.
If you have not yet tried the new version of IE, you can download it here:
Internet Explorer 8 for Windows XP
Internet Explorer 8 for Windows Vista
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Related Articles :
- candidate Published the first version of Internet Explorer 8
- The new Microsoft search engine is called ‘Bing’
- Microsoft announced the release of Vista SP2
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