The Long Tail Theory
Magalys , a reader of this blog, has decided to collaborate and get me this article about the Long Tail .
The Long Tail Theory in positioning web
The Long Tail Theory was coined by Christian Anderson, editor in chief of Wired magazine. Is basically a market model favored by the Internet and new technologies that reduce the costs of communication and distribution of a product. The Long Tail Theory states that the majority of its revenue from an online store with different products come from the sale of many rare or unusual consumption, rather than the sale of many popular products.
This approach applies not only to online sales, the Long Tail Theory explains the behavior of users on the Internet and can be applied in many other areas, such as keywords, links and sale of advertising, sections were viewed on a website, among others.
Long Tail keywords
When a user performs an Internet search using several keywords that describe what you find. Most visitors who come to a site come from a long list of combinations of keywords. Taking into account that markets keyword little minority defendants are generating more traffic, many feel that the Long Tail theory can be used to help rank a page on the website by exploiting a niche of little used words frequent. That way, when you can not compete with any keyword in high demand, associated with a site before, it was competing with several key words to compensate less frequent traffic that could be seen for the first. Therefore, the more unusual words are added to a blog or page, the greater the potential for increasing visitors through search engines.
However, the task of finding a niche keywords that relate directly to the web is very difficult to position, and direct visits associated with rare words, not directly related to the main topic of the website, has many disadvantages because obviously Most visitors are not interested in the content and sales will not always be expected even if they achieve a high traffic. Visits are by chance and not certainty.
Complement Theory Long Tail
The use of theory in Long keywords can be supplemented by incorporating a Corporate Blog, which can create content of interest to users connected to the main activity of the company. This will not only generate traffic, it can be seen as an added value for the company and create a bidirectional communication channel with the same customers. Information can even be about the products offered by the company, tips for better use or maintenance, among other things that are useful for visitors. Undoubtedly keep a blog is hard work but pays off by improving the position if not abandoned.
Thanks Magalys !!
|
Special promotion : earn money with $100 earn
$10.000. Deposit $25. Work from home as trader. You earn evan currency increase or drop !!!
 |
|
One good strategy for better site trafficA good strategy links, greatly benefiting the positioning of a website, this area belongs to...
How to appear in specific search engines and GoogleHow to appear in specific search engines and Google is getting into something that brings...
10 tips for creating a successful online storeCreate an online store may seem simple, just go up the goods and we hope...
What is seobranding – How do we enhance our brand in search engines?The SEOBRANDING is but use different strategies for marketing online or offline to get more...
Crisis, Number of Web Visits and benefitsHow can the crisis influence on the number of visits to our web site? Yes,...
Why is it so important to bounce rate?The bounce rate of a page represents the percentage of visitors who visit only one...
MIVA – Espotting: The colonel who does not write itThe Spanish web MIVA - Espotting Spain is not a single new release since April...
I know something more about the problems of these weeks blogNow that (touch wood) it seems that I have the hosting and running, I could...
And lower views of Subida HeatThe summer holiday season and produced the most feared by the webmaster or a website...
Parking Services A large number of services or tools for measuring the statistics of your website...
SEO for engines Google, Yahoo or MSN – make keywords and build links – external web positioningOur services are most important online marketing and web design web positioning in search engines....
The reputation of the markIn recent years there has been, first, a significant growth in Internet blogs, social network,...
Web design new Evolution web 1.0 design web 2.0- looking for a user interactionWeb design companies are more aware of daily changes in the Internet in recent years....
Web 2.0, Virtual communities and social networksIncreasingly, the advantages of Web 2.0 and social networks, and not only for users who...
Money or traffic – SEO tips and better google page rankWhen you start a new Internet project should take into account what is the main...
50 tips to increase website trafficIf some say that "Content is King" I say that: "Traffic is Queen." Traffic is...
Search engine optimisation – SEO basic rulesThe Search engine optimization or web positioning is the result of retrieving information in the...
How to create Online Marketing PlanOne of the advantages of an online marketing plan is that we can measure the...
50 Free Ways To Drive Traffic To Your Blog And Bring Visitors Now: Easy No Cost Ways To Market, Advertise, and Promote Your Blog (Volume 1) (Paperback) newly tagged “blog” 50 Free Ways To Drive Traffic To Your Blog And Bring Visitors Now: Easy...
Google indexing audioGoogle has launched the conquest of one of its horizons that is just the audio...
