Marketing, Facebook and 007 – development of new facebook application
Facebook, according to wikipedia, a social networking website. Originally a site for students of Harvard University, but now is open to anyone who has an email account. Users can participate in one or more social networks in relation to their academic status, place of employment or geographic region.
Has received much attention in the blogosphere and the media to become a platform on which third parties can develop applications and business from the social network.
One of the latest marketing campaigns on Facebook are developing is carried out by VisitBritain (the body which promotes Britain as a tourist destination), along with Sony Pictures, has developed Web www.visitbritain.es / bond and attract Traffic to this site designed to promote a weekend in London-style living “Bond” to promote the new James Bond film, Quantum of Solace, which includes a boat ride on the Thames, a special visit to the Imperial War Museum and accommodation in the Grosvenor Hotel, among other things
As regards measures 2.0 on Facebook have made the development of an application called Bondbook, allowing users to play with your contacts. Andalusia install send an encrypted message that only you can decrypt once you recruit “007 agents.” After decrypting appear in a Facebook profile that you should add to your contacts to learn about the promotion. In a week of running over a thousand people are playing Bondbook.
In addition to bloggers have created a direct communication through www.foryourblogonly.com site with information about the film and promotion, plus tools for blogs.
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