Increase investment in Search Marketing
The crisis and the recession had reduced sales and users before you buy, look for the best online prices and better services.
When users find what they are looking for, forget brand loyalty and opt for new products.
On-line advertisers are four formats available for advertising on search engines:
- Pay per click (eg. Keywords Google Adwords or Yahoo).
- Contextual Advertising (eg. Adsense).
- Inclusion surcharge (fast on the results of search engines and updating the contents of the databases of search engines).
- Natural Search Engine Optimization (SEO ).
The U.S. market forecasts foresee an increase in investment in the four advertising until 2013.
While the search gets more interest payments and investment, advertisers are increasingly relying on SEO to acquire new customers. That means that by 2013 the total investment in the Search Marketing reach 23.4 billion dollars and the largest share is for the SEO.
Source: eMarketer
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