If it is going well in Spain, with businessmen such as the audiovisual sector. If it is enough to see your organization to realize that they need a new strategic plan.

We can do it for free, we could start with the names, which is that of director of the anti-piracy Federacón. Besides acronyms are not well, can not be FAP, but FA, which is an anti-piracy single word. Well, that the PAF does not sound good, we need to find another name, what, Director General of Finding New Opportunities Business (BNON)? If the vast majority of my customers I do not buy my product, I will have to think that I’m doing wrong.

This reminds me of a joke that has a head of my company in the mornings. There comes another head of work and tells his wife:

- Baby, Take care to say that there is a madman on the freeway and goes in the opposite direction

- Just one?, Everyone is crazy about

For that reason, because they see almost no customer will buy their goods. Perhaps the merchandise is damaged, perhaps not sold where the customer wants to buy, or might not want to buy at that price … but the blame can not be the customer.