You do not have to be an expert to know that the content and links are the most important ways to get good positions in search engines.

Here are some points you should check on your site:

Keywords in content: if your content does not have the words you want to position your site then you can not compete, this is not repeated several times the keyword (that is spam), is as natural as possible and uses phrases where considerable opportunities without saturating the reader.

There is no exact number to use for the keyword density, but have content semantically related to large scales can help greatly in positioning.

Page 404 of error: error page is an excellent source of information, the right thing is to have a custom error page that a good image when you can not find the right page, some of the best cases can be found here.

Some pages as Google does not have a good error page, and others like Youtube Is nisiquiera have any explanation?

Problems with the bots: it is imperative to monitor the bots to know when they have indexed, updated or accessed the page, and especially to know what kind of mistakes can have when trying to access our site. The frequency with which they are visiting the site is a factor that the expert recommends Hamlet Batista to assess time to analyze the importance of incoming links.

Hamlet Batista is the creator of Ranksense, software that aims to help the Seosan and individuals with the automation of specific tasks and processes.

Robots.txt: with the robots.txt can deny access to the robots so that they can not access certain folders, if they have sufficient knowledge can be used to avoid duplicate content.

Sitemap.xml: sitemap.xml (both of Google as Yahoo) to serve the search engine can reach all the URLs on your site, you can assign the file data as the refresh rate, update and relevance of the page.

HTML Navigation: navigation menus must be in HTML or text form, not with images, this is one of the most common mistakes of Maquet / designers.

The eyes of the browser: it is extremely important to know how the finder can view your page, you can see a text version of the Google cache or using tools like this or this.

Alternative text over the images: this is very important both for users and for search engines, search engines can not understand the images so the only reference that we can give is to attribute atl = “”.

Web design Flash: please use the flash must be moderated, pages made entirely in flash are extremely difficult (almost impossible) to position, especially in highly competitive markets.

Titles and Goals: titles are unique are IMPRESINDIBLES (see how you can create a good title), the title is the most important attribute of your site, that combined with a meta description designed to generate clicks (attracting visitors) can be a point Key to the success of your site.

Frames: you can define your Web site as one not meant to position themselves, if a company at this stage gives you a design framed simply di NO.

Code: validation of the w3c is not essential, but a good design and coding that allows the search engines can access your Web without major difficulties.

Google provides tools that can enable most of these checks as is the Google Webmaster Central and Google Analytics, you can also make use of the browser to check the titles, goals and pages that can be seen as duplicate content.

I recommend you read the basic guide for positioning elaborate a little more on the subject. Does that make any comment?

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