Buzz marketing (word of mouth)
In the U.S., is already marketing a non-consolidated, while in Europe began to use the past year to implement advertising campaigns.
We are talking about the WOMMED ( Word of Mouth Marketing ): word of mouth marketing , which discusses how to facilitate communication between people.
WOMMED currently represents the most effective marketing: most users no longer rely on conventional advertising, while 72% of users believe that the buzz ( word of mouth ) is more reliable for their purchasing decisions for products and services and, therefore, they seek advice from friends and family.
The WOMMED used are:
- Buzz Marketing : the rumor spread and exchange of information from person to person.
- Viral marketing : disseminating messages on the Net
- Community Marketing : Creates a group of enthusiasts to the brand.
- Influence marketing : search opinion leaders speaking of the brand / product.
- Brand blogging : creating and using a Blog to create trust relationship between companies and users / customers.
The word of mouth marketing can not be forced, so that has to be something that arises in a spontaneous manner. Therefore, there are five principles that underlie the basis for a sound word of mouth campaign :
- Talkers : are a group of people who have enthusiasm and knowledge of products and can transmit the message to the target.
- Topics: find ideas, concepts, text messages and easy to pass the word of mouth.
- Tools : Using Technology to develop word of mouth.
- Taken part : create a two-way communication between company and users.
- Tracking : monitoring the talks are on the Net
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