Buzz marketing (word of mouth)
February 25, 2008
In the U.S., is already marketing a non-consolidated, while in Europe began to use the past year to implement advertising campaigns.
We are talking about the WOMMED ( Word of Mouth Marketing ): word of mouth marketing , which discusses how to facilitate communication between people.
WOMMED currently represents the most effective marketing: most users no longer rely on conventional advertising, while 72% of users believe that the buzz ( word of mouth ) is more reliable for their purchasing decisions for products and services and, therefore, they seek advice from friends and family.
The WOMMED used are:
- Buzz Marketing : the rumor spread and exchange of information from person to person.
- Viral marketing : disseminating messages on the Net
- Community Marketing : Creates a group of enthusiasts to the brand.
- Influence marketing : search opinion leaders speaking of the brand / product.
- Brand blogging : creating and using a Blog to create trust relationship between companies and users / customers.
The word of mouth marketing can not be forced, so that has to be something that arises in a spontaneous manner. Therefore, there are five principles that underlie the basis for a sound word of mouth campaign :
- Talkers : are a group of people who have enthusiasm and knowledge of products and can transmit the message to the target.
- Topics: find ideas, concepts, text messages and easy to pass the word of mouth.
- Tools : Using Technology to develop word of mouth.
- Taken part : create a two-way communication between company and users.
- Tracking : monitoring the talks are on the Net
Related internet news articles :
The reputation of the mark
February 8, 2008
In recent years there has been, first, a significant increase in Internet of Blog social network Forums and, secondly, a more active Internet users in the network have become more critical and more aware of how to operate the company and use the Internet channel to express their views and comments about products and brands.
That means that on the Internet, there is a volume of interesting views on product and brand , which created the reputation of the mark ( brand reputation ).
That reputation can know what users think of the company and / or its products and therefore allows planning of actions to change or improve company image and create campaigns Impact. < >
Thor Muller founder Satisfaction , has identified 5 rules to uphold the reputation:
- It creates a long wake. Increase visibility on the Internet: participate in the forums, have a blog, subscribe to social networks, etc. ..
- Reconta own version. If you write something against the company, comment on your own point of view.
- Apologize. Be humble and recognize when mistakes are made.
- To recruit and train an “army.” Ask friends, colleagues to improve the brand image.
- Defender’s own position. If you have a goal and if we want to achieve, although it is difficult, it is good to fight for it.
For the analysis of the
brand reputation you can use different tools: Google Alert Yahoo alert Feedster Blogpulse technorati , serph . The latter is a search engine for RSS therefore to analyze the reputation of the brand, just looking for information where there is more likely to find negative information.
The service collects data from:
Feedster Bloglines Topix Technorati Sphere YouTube Digg , Podzinger Google Blog Search .
