Google Adwords, advertising, expensive and complicated
September 28, 2007
It is increasingly difficult in some sectors more than others, succeed in a Google AdWords campaign and a ROI ( ROI Return Of Investment ) optimal. Sectors such as real estate, tourism and travel are some of the most competitive on the Internet, which requires a very high investment and management of campaigns very carefully controlled in order to recover the investment made.
Often we find that the price per click ( CPC, Cost Per Click ), doubles in some keyword after a month of starting the campaign, or even less time. This is due to increased competition in the Internet and the mismanagement of Google Adwords campaigns. Furthermore, with all this growth in the use of Google AdWords, it is not surprising that the collapse this service suffers at times, causing unpredictable effects on the results of the campaigns of their clients that can last days or even weeks. All these problems make up a scenario increasingly difficult for a user other than a online marketing expert or search engine marketing ( ).
SEM
Google often provide their customers with contracts for exorbitant sums of money, a service to manage your campaigns at no extra charge. For customers who make a modest investment, your best option is to hire the services of a professional internet marketing and .
advertising
Altercat Internet Solutions with your AlterSEM , manages this type of campaign, as well as the optimization web and natural search engine positioning ( SEO ).
Are Dashes and Underscores the Same?
September 27, 2007
There has been a lot of information floating around the Internet regarding dashes and underscores. A writer at CNET reported that he heard Matt Cutts speak at WordCamp 2001 in July and Matt said that underscores in URLs were either “now” or “soon to be” treated as word separators by Google.
However, on August 10th Barry Schwartz at Search Engine Land reported the Matt Cutts was informing everyone that reports of Google treating underscores as word separators is not yet happening.
Matt Said: “I wouldn’t consider it a completely done deal at this point. But note that I also said if you’d already made your site with underscores, it probably wasn’t worth trying to migrate all your URLs over to dashes. If you’re starting fresh, I’d still pick dashes.”
So, Dashes and Underscores Are Not the Same
On August 10th Matt Cutts discussed this issue in his blog and said that they had someone looking into it, but it was not a done deal. On August 25th Matt discussed the issue again and recommended people continue to use dashes
Why Does This Even Matter?
You need to see an example to understand. If your URL says http://blahblah/purple_widgets Google will not see the word “purple” or “widgets”. It would see purple_widegts as one word, so essentially someone would have to search for “purple_widgets” to find you in the SERPs.
What About the Other Search Engines?
On August 2nd Barry Schwartz reported that he contacted the other search engines to see how they handled underscores and dashes/hyphens. He said that Yahoo, Microsoft and Ask.com confirmed that they do treat underscores the same as dashes.
Web sites need Google to do well, so obviously optimizing for Google is very important. The best thing we can do, for now, is to continus to use dashes/hyphens as word separators.
