5 mistakes when it comes to relaunch a bad web
June 13, 2007
Many of us have old websites and blogs, perhaps the first to construct and that if we look through the SEO techniques we now know the result is disastrous. You may feel tempted us to improve and revive this ancient site with everything that we know the SEO correctly applied, with the hope that our traffic and web presence will improve.
However, reuse old content is not as easy as you might expect, and the complications that arise that are synonymous with relaunch an old Web requires a lot of work .
Errors relaunch an old Web
- Not take into account the time needed and the new goals – If we come to decide that we want to relaunch an old Web, the main mistake is to think that we will list in a short time and with little work . In addition, we want to add new features and sections. This requires a lot of time . If you do not have in mind, soon you will encounter a web half – finished, poorly defined and a multitude of options that nobody will use.
Make your time to redesign and implement the SEO. After defining the new options.
- Released in minimum – is essentially relaunch the web when it is not yet finished, but its main points are already functional. Do not think that you will be taken after completing what I needed. To work to be done is added the new work, so that in the end you are limited and locked. Besides, it’s the best way of goats to new users.
- The content is not old couples either instantly – Take for example the change in a blog template. It seems that it is only a click, but there are many hours behind to optimize completely. Imagine this with a wide web. Resize the articles, pictures and balancing on optimizing the new site navigation. It is recommended that you try before you weigh everything you have to do and the work that you will carry.
- Not take into account your readers – surely believe that with the new design to your readers also more they will like the site. It may be a mistake. When the public becomes used to use, if you change what you can lose it. At the end you end up without having the previous traffic and get new.
- Not updating the website regularly – After its relaunch, you might think you’re all done. However, many readers will be expecting new business with this revival. If you do not give, you lose the opportunity to establish brand loyalty. A good way to achieve this motivation is to create a web blog in you. If a blog is, it’s easier to just update daily.
So Think about it before reusing old content if you want this process to succeed. Do not you going to be free.
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NO external links adversely affect PageRank – Case Study
June 6, 2007
It is all very well understand the theory SEO, but the best way to learn is to study and analyze real cases and practicing. There is much talk about whether link to other websites have consequences in the transfer of PageRank or in the positioning .
Taking as reference two major sites, and Google Search Eye Dirson, we will try to draw some conclusions on the PageRank and search engine positioning . Of course, they are only conclusions, and each will have theirs.
Pre
Before drawing conclusions we have to have some considerations:
- Theme similar but not equal – Both sites are trying to positioning, Google and search engines. Dirson focuses only on news about Google search engine while Ojo has a broader themes.
- Sites similar but not equal – Dirson is a blog and forum, Eye Finder is hacerca more to a portal.
- Age of the domain – Dirson is older than Eye-finder
Facts
- Number of backlinks (according to Google)
- Dirson: 3840
- Eye Finder: 2510
- PageRank
- Dirson: 6
- Eye Finder: 7
- Traffic (Alexa) and positioning
- Dirson: 4000 – better positioned.
- Eye Finder: 16000
- Exchange links
- Dirson: FEW links to the outside.
- Eye Finder: MANY links to the outside.
- Number of entries
- Dirson: 3900
- Eye Finder: 6770
Conclusions
Some conclusions can be drawn taking into account only the points above:
- Despite the Dirson has more than 1,000 backlinks which Eye Finder , the latter has more PageRank. Ie, link is good for the PageRank .
- A more content, more PageRank.
- As for the positioning , it’s hard to say anything. Dirson is perfectly positioned to its subject. It also has more years, and thus more traffic. May influence its strategy of internal links.
Eye Finder , despite having more content and more PageRank, you have less traffic. Maybe because of his youth.
- According Technorati , Eye Finder Fold in backlinks to Dirson in the last 6 months. This is significant. Link means to be more connected.
Maybe things will change in a short period of time or not. But one thing is clear, at least with these features: The external links NO adversely affect PageRank .
This is just my opinion. What’s yours?
