Yahoo launches “Project Panama”
October 24, 2006
Project Panama is the name of the new platform developed by Yahoo , under test to handle marketing online .
The new platform has the following features:
- P anel control easy to use , the new control panel, completely redesigned for easy browsing, help users manage their advertising campaigns, highlighting the successful actions of those not achieve effective results.
- Fast activation : the system allows ads within minutes on-line, connecting the advertiser in a short time with potential customers.
- Geo targeting : The user can choose the specific geographic area where you want to give visibility to their ads, choosing their public reference.
- Budget of the campaign : the platform allows to monitor the campaign, on budget and marketing strategy to be adopted.
- Visibility : the Quality Index allows users to monitor the Performance of the campaign.
The service will launch in December this year.
